Design at the Zoo
Posted by T_Admin @ 1:19 PM May 26, 2008
This weekend, while at the Louisville Zoo, the tiger exhibit caught my eye.
It is currently under reconstruction, but hanging outside was this piece. A bold, but interesting use of design to display what could have been another "run-of-the-mill" sign.
T_Admin
Ad Fed | Centennial Logo
Posted by T_Admin @ 9:27 AM May 14, 2008
The Advertising Federation of Louisville has created a new logo in honor of the organization's centennial.
The new logo was designed by AdFed member Robert Hatfield, president and creative director of Breakout Creative.
AdFed will use the new logo in combination with its current logo throughout 2008.
T_Admin
Brand Question | Hometown Poster
Posted by T_Admin @ 8:20 AM May 12, 2008
I was passing a window the other day that displayed this poster. The artwork seemed interesting, but the logo and tagline really caught my eye. It reads, "Louisville. Do something original."
Recently, we've seen a large campaign (paid for with alot of our tax money) go towards branding Louisville. The tagline has been "Possibility City." We've even looked at the Possibility City Website here on CreateLouisville.com.
Question(s): Is this good branding? What kind of branding allows for multiple taglines? Are we a "possibility city" or are we to "do something original"? Who is handling the oversight of this campaign? On another note, who produced the artwork? Is it original or clip? Agency work?
T_Admin
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