Brand Question | Hometown Poster
Posted by T_Admin @ 8:20 AM May 12, 2008
I was passing a window the other day that displayed this poster. The artwork seemed interesting, but the logo and tagline really caught my eye. It reads, "Louisville. Do something original."
Recently, we've seen a large campaign (paid for with alot of our tax money) go towards branding Louisville. The tagline has been "Possibility City." We've even looked at the Possibility City Website here on CreateLouisville.com.
Question(s): Is this good branding? What kind of branding allows for multiple taglines? Are we a "possibility city" or are we to "do something original"? Who is handling the oversight of this campaign? On another note, who produced the artwork? Is it original or clip? Agency work?
T_Admin
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