I Spy Speed
Posted by Admin @ 9:48 AM March 13, 2008
As soon as post one went up, the flood gates opened. We've had students, programmers, artists, and more send us some really great creative. That is really awesome, so bear with us as we get some of this stuff posted.
Thanks to Domestic Sifu for submitting this!
The Speed Museum sponsored a billboard contest where designs could be submitted, registered users vote, and the winning billboard is displayed outside the Speed Museum for the month of March.
The contest required participants to find five of ten billboards designed by Flavia Da Rin and placed around Louisville.
Each billboard displayed a keyword needed to unlock the I Spy Speed site to allow users to upload their own designs.
Displayed is the winning billboard.
You can see the winners at I Spy Speed, just choose the Top Three Winners.
- Dadmin
I agree. I'm sure in theory, it sounded fun and exploratory. But most people just don't care that much.
Although I had not heard about it until this post, its good to see people thinking of creative ways to promote.
The first billboard is pretty sweet. The other 2 I could take or leave, although the gorilla house picture is a well-composed picture. Maybe not a billboard.
I liked the concept of the campaign but like Jason I thought it was too complex. Also, I never actually saw any of the billboards. I guess I don't travel the interstates enough.
I found it difficult to vote for a billboard when the contest seemed to lack a unifying theme. I like the concept of the winning design---the glorification of Colonel Sanders who in reality was anything but saintlike--but I don't care for the layout. Particularly, I think the designer could have chosen a clean font, or at least made the words more easily legible.
1. JasonFalls says:
March 13, 2008 10:04 AM
I really liked the concept of this campaign. My only criticism of it is that the process of engaging people was a bit drawn out. Find billboards, text something or go online, not once, but five times, submit material, etc. That's a lot to ask of an audience for UGC. However, I'm glad to see some traction from it and that there are some good entries. The Da Rin boards were intriguing, to say the least, and I'm sure attracted the attention of art enthusiasts.